MediaVision https://www.mediavisioninteractive.com MediaVision Interactive Thu, 17 Dec 2020 15:27:36 +0000 en-GB hourly 1 https://wordpress.org/?v=5.6 https://www.mediavisioninteractive.com/wp-content/uploads/2020/03/cropped-Logo-32x32.jpg MediaVision https://www.mediavisioninteractive.com 32 32 Google’s 2020 Core Update: How Was Your Brand Impacted? https://www.mediavisioninteractive.com/featured/googles-december-2020-core-update-how-was-your-brand-impacted/ Thu, 17 Dec 2020 13:55:53 +0000 https://www.mediavisioninteractive.com/?p=71924 Google December 2020 Update said to be more impactful than the previous one. What is it? Who is it affecting? What can you do next? In December 2020, Google rolled ...

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Google December 2020 Update said to be more impactful than the previous one. What is it? Who is it affecting? What can you do next?

In December 2020, Google rolled out another “broad core update”. Like all core updates, this was a global one and was not specific to any location, language or category of websites. Early data reveals that thousands of online businesses’ organic rankings were affected on both mobile and desktop.

Most data companies that track Google’s search trends showed that this update has impacted most sectors. Furthermore, marketers have raised concerns that it was released a few weeks before the holiday period. For many businesses, the pre-holiday sales period is crucial to hitting business targets and anything that disrupts that is very unhelpful. Amongst the most affected sectors, were Health, Real Estate, Law, Travel, Finance and Jobs and Education.

The path to recovery? Focusing on content and technical SEO. This should always be a priority, as those two elements are the most important signals the Google algorithm is looking for when it comes to defining site authority. Fortunately, we’ve helped several businesses recover from this type of updates and even flourish in the weeks after. Find out how we can help you make the most of this core update and boost your digital growth.

Google Medic Update Recovery - MediaVision

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Who won the first-ever Black Friday during lockdown? https://www.mediavisioninteractive.com/featured/who-won-black-friday-2020/ Mon, 30 Nov 2020 12:07:49 +0000 https://www.mediavisioninteractive.com/?p=71776 2020 will be the first-ever Black Friday during a lockdown. So who are the Black Friday winners during these unprecedented times? Since 2018, we have written an expert report on ...

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2020 will be the first-ever Black Friday during a lockdown. So who are the Black Friday winners during these unprecedented times?

Since 2018, we have written an expert report on the digital winners and losers of Black Friday based on our Digital Demand Tracker technology.

On the 10th of December, we hosted ‘Who Won Black Friday 2020’ Webinar. During this session, we shared our findings using our data and we covered more than 300 brands in fashion, beauty, technology, supermarkets and department stores while providing unique insights on how consumer demand has changed during both lockdowns. This year’s report will help brands to better prepare for the agile digital economy they now operate in.

If you have missed the live session, follow the link below to watch your on-demand webinar:
https://app.livestorm.co/mediavision/who-won-the-first-ever-lockdown-black-friday

You can also sign up below to receive an early copy of the report. 

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Breathing Life Into Your Brand Strategy https://www.mediavisioninteractive.com/content-marketing/breathing-life-into-your-brand-strategy/ Thu, 26 Nov 2020 17:46:05 +0000 https://www.mediavisioninteractive.com/?p=71739 Humanizing Your Brand In The Digital Era How to get closer when we are distant? In the digital world we live in, we all know too well the importance of data ...

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Humanizing Your Brand In The Digital Era

How to get closer when we are distant?

In the digital world we live in, we all know too well the importance of data when it comes to online marketing. This invaluable information giveus access to the emotions, thoughts, preferences, concerns and ever-changing needs of our target audience. However, while these insights are inherent to the success of our digital marketing campaigns, the risk of being submerged by data could lead to forgetting one fundamental element which is the human touch. 

 Some surveys show that individuals are 53% more likely to engage with companies with which they can get in touch with in real-time. That only highlights that businesses must be reactive and incorporate elements of personalisation into their communication to build brand affinity. However, responding to requests for interaction is one thing, demanding people’s attention without their permission is another thing entirely. So, let’s discuss few ideas and actionable tips that will add some humanity to our marketing recipe. 

  • INSPIRE EMOTIONS:  

When asking ourselves what makes us human, words like empathy, humour, care and love should naturally come to mind (maybe not in that order!). Well, to humanize a brand, the same logic appliesWhen communicating with your audience, ask yourself if your brand voice appeals emotionally. Is your tone conveying sympathy? By leveraging key data and understanding buyer characteristics while using social listeningyou can create content that evokes the emotions you want to spark. To appeal to emotions, the cosmetics brand Lush, created some mini-series called ‘How It’s Made’ to show the making of some of their best-sellers. As a resultwhile being educational, the campaign offered some transparency allowing customers to empathise with the brand as well as strengthening their connection with it.

  • TELYOUR STORY 

Brand storytelling is an invaluable marketing tool which allows deeper level of connections, as customers respond to a strong narrative. Throughout human history, stories have been told to share wisdom, counsel, communicate and build relationships. This method still remains very effective to tell the world about your business. Your brand is the reflection of your work, what you say you do, how you talk about it and how you do it, so make sure you capitalize on telling your story to engage with your audience in a way that they can relate to and ultimately connect with your organization. Given that 54% of people don’t trust brands and 83% don’t trust advertising, mostly because broken promises or dishonest marketing, enhancing your storytelling can help your brand build trust and brand reputation. 

  • BE REACTIVE AND AGILE 

 According to a study, 77% of people won’t make a purchase on a website if there’s no live chat option. Striking right? In a fast-paced and digitally connected world, where information is available at our fingertips in one click, customers and prospects alike are expecting rapid answers to their queries. Being able to engage in those discussions in real-time is a great way of showing the human aspect of your brand and capture potential leads. Making sure that the human faces behind your business are responsive and communicate in a way that is aligned to your audience specificities will add authenticity to your brandMoreover, ensuring that this is happening consistently will not only build relationships but also add value and help your brand growWhile it may seem contradictoryconsidering investing in chatbots to humanize your brand can be very useful in that regard. AI has the ability to filter and answer generic questions, and then redistribute specific queries to the teams for them to treat the queries in a more personalised way. 

  • HAVE BRAND AMBASSADORS 

 To add a human touch to your digital marketing, you can leverage the power of brand advocacy. Having brand ambassadors is a great way to inspire and gain trust as 85% of people trust the judgement of their counterparts as much as personal recommendations. Another interesting point is that consumers are 24 times more likely to share content if it comes from an employee rather than the company itself. So, don’t miss out on the opportunity to harness the social influence of your employees! It is fundamental that brands take advantage of social media platforms to interact with their audience. You can do this by asking direct questions, launching challenges, quizzes. By being socially active, you’ll reach deeper level of connection with your community and ultimately boost engagement. Creating interactive pieces of content, or using gamification will prove itself to be more effective than traditional content as 45% of B2B buyers say interactive content is amongst their favourite ones.

 In a nutshell, there are countless ways for businesses to humanize their approach. From taking concrete actions regarding social matters such as inclusivity or sustainability through putting faces behind your brand using video content to adopting a specific tone of voice when communicatingthe list is endless. Furthermore, as we live in an age of conscious consumerism, it is crucial that marketers incorporate human elements into their strategy to be relevant. As the world becomes more and more digitalcompanies must make efforts to be as human as possible whether in form or in content to stay profitable and to expand. 

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

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Google’s Update: Core Web Vitals https://www.mediavisioninteractive.com/content-marketing/googles-update-core-web-vitals/ Wed, 11 Nov 2020 18:57:02 +0000 https://www.mediavisioninteractive.com/?p=71597 Page Experience Will Be a Google Ranking Factor  Google just announced a major change to the way it ranks websites, and we’re here to help you prep!  Here at MediaVision, ...

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Page Experience Will Be a Google Ranking Factor 

Google just announced a major change to the way it ranks websites, and we’re here to help you prep! 

Here at MediaVision, we keep a very close eye on Google announcements that could create potential challenges or opportunities for our clients. Safe to say, it’s always significant when the company changes the way it ranks websites. Today, the search giant announced a new algorithm change that will start considering page experience as a ranking factor.

What is page experience?

Page experience is all about how users perceive their interaction with a webpage. Simply put, if Google thinks people don’t enjoy using your website, it won’t rank very well in the search results.

How Google measures page experience

A few of the metrics that help Google understand how whether a user might perceive their interaction with your website as positive or negative include things like page load speed, interactivity and the stability of content as it loads, among others.

Google calls these things “Core Web Vitals”, and they can be monitored via Google Search Console.

To find out, even more, Google also analyses existing signals, like mobile-friendliness, safe-browsing, HTTPS, and intrusive ads. All these things together make up the “page experience” secret sauce.

If you’ve ever accidentally tapped the wrong thing because content on the page was jumping around, that’s something Google Search would consider a bad experience.

It’s all about quality

Although this is a significant change to how Google views websites, it’s important to note that page experience isn’t the only thing that matters when it comes to rankings.

The company says it will still rank pages “with the best information overall, even if some aspects of page experience are subpar.” In short, delivering the information your audience is looking for is still the ultimate goal. But if there are pages with the similar or exact content, page experience becomes a key factor.

When is this all happening?

Google says these changes won’t be going live this year, so we’ve got some time to prep. The company will give a 6-months’ notice before they go live sometime in 2021.

Marius Badenhorst, Head of SEO at MediaVision, says, “we monitor core web vitals for all our clients, and we’ll be reviewing opportunities and challenges across the board in light of this new algorithm change. Our biggest focus is to help clients navigate any technical hurdles that might be keeping their website from passing Google’s Core Web Vitals assessment and making sure they’re in a solid position before roll out next year. In the meantime, relevant content and user experience are as important as ever.”

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

 

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How To Provide A Memorable Online Experience https://www.mediavisioninteractive.com/digital-marketing-2/provide-a-memorable-online-experience/ Thu, 05 Nov 2020 17:48:52 +0000 https://www.mediavisioninteractive.com/?p=71512 Take your in-store experience online   As a consequence of the global pandemic, providing an outstanding customer experience has become of the utmost importance for online brands. Retail brands have rapidly adapted their marketing strategies and communication to address ever-changing consumer needs.   Online sales ...

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Take your in-store experience online

 

As a consequence of the global pandemic, providing an outstanding customer experience has become of the utmost importance for online brands. Retail brands have rapidly adapted their marketing strategies and communication to address ever-changing consumer needs.  

Online sales have surelremained profitablepeaking to 161% this May year-on-year. While the statistics indicate a little decrease from May, e-commerce sales numbers are still up by 40% compared to last year, with strong sectors like food and drink, and health and beauty.It is now obvious that the Covid-19 crisis has reshaped not only retailers’ strategies but consumers behaviours, and shoppers who traditionally bought in-store have now turned to online.  

A lot of companies have recently started their digital transformation in response to consumers behaviour change to adopt digital channels. Traditional shops that only sold through a physical presence, like Aldi, can now be seen providing online offers such as Click and Collect in an attempt to gain market share. 

However, it seems like an online presence alone isn’t enough. According to Adobe, 73% of polled consumers thinks a great experience is a key factor in influencing their loyalty towards brands. Thus, to capture their client/consumer attention, retailers must reinvent their online environment to inspire better experiences.  

 Here are our tips to provide memorable online shopping experience:  

  1. Personalisation is key 

Your website should be a reflection of the in-store experience and that includes a smiling shop assistant! So, make sure that you warmly greet and welcome your customers (by name, preferably) as they enter the site. Another important point is to learn about their online behaviour. That means basic elements such as gender, size, and age as well as more refined features; average spend, dwell time, shopping habits and so on. 

Once you have collected this information, you can strategically segment your database accordingly. Start with basic segmentation, categorising customers based on factors like the order number, frequency, or average basket value. Then, layer combinations to create more advanced segments. When you have segments, tailor your message based on their behaviour. We want to avoid standardised content but prioritise specific message and personal communication. 

For example, we may want to encourage buying from low spenders by offering promotions and discounts. If we talk to a high spender, perhaps they’d like to join the community by subscribing to your exclusive newsletter. For those, who never bought from you, why not considering asking them about their tastes and preferences. Or how likely they are to recommend the brand to their friends? The latter will help you understand more about their behaviour and personal experience on your web store. This is an ongoing process and consistency is key! Success lies in continuously gaining more insight into behaviours to answer with the best possible next action. 

      2. Guiding new items discovery 

Having customers physically searching for items is a big advantage for traditional stores. Wandering the aisles, touching the products, being attracted by that one piece that catches your eyes! It’s fact that browsing pushes impulse purchasing (something we’re all guilty of). Did you know that more than 50% of impulse purchase happen online! That’s good news and certainly a way to boost unplanned purchase hence sales.  

Guide product exploration by showing items related to their previous purchase or current basket. You can associate products and make suggestions for products that match. For example, adding a face mask or clearing lotion for a customer that bought a foundation if you’re a skincare brand. An updated website with real-time stock availabilities is also a good tactic. Apart from being descriptive, it creates a sense of urgency to buy. All you have to do is invest in a technology that uses algorithms to automate these actions. Including free samples in your customers’ basket is also a great move which positively impacts brand loyalty and affection. 

        3.  Provide the possibility to try items 

Before the world was hit by the virus, the ability to try on clothes was an incommensurable perk for retailers. New measures have restricted this option and in-store footfall and sales decreased. Various online brands overcome this restriction by providing easy or free returns or even free trials. Others like Klarna turned the situation to their advantage by providing pay later options allowing customers to pay only once they’re happy with their decision. Free/easy returns is a good move to attract new customers as 40% of buyers say it’s a key factor for recommending brands to their entourage. 

To reduce the likelihood of mass return, you can use the data collected to guide consumers’ purchasing decisions. Asking why they returned an item will provide insight and help you reduce this probability. Also, use the same data, for example, to say that 96% of clients say the item is a perfect fit and boost purchase confidence. If you want to take this further, consider virtual technology and allow people to virtually try on items! 

        4. Show that you are here to help 

Your team must be as responsive as possible. Why not introducing a live chat and allow customers to be answered almost instantly? This can be used as another way to build brand affinity while having a consistent tone of voice. Make talking to a team member an easy and enjoyable experience. Did you know that 93% of individuals want to repeat purchase where there’s outstanding customer service? It’s without a shadow of a doubt an investment that pays off. 

        5. Be transparent and convenient 

Promotions, free delivery, and similar incentives are clearly key determinants that influence customers buying decisions. However, that may not work for every brand. In this case, be honest and transparent, explaining the reason behind your choice. It may be the case if you’re a small business and have to charge for postage fees. Another approach could be setting a minimum order to be eligible for free delivery76% of people buy more to get free delivery. Whatever approach you take, make sure that you communicate accordingly and that customers are not faced with unexpected fees down the line! These bad surprises can tarnish their perception of your brand or worse they can feel misled and start looking elsewhere. 

        6. Up your online experience game 

Traditional factors like quality, price and convenience are indeed crucial, but other elements influence the purchase decision. Customers will pay more for brands that share their values and make them feel unique and happy. The global pandemic has obliged businesses to review their online experience. Customers expect deeper levels of immersion and interaction, and even when thicrisis stops, this fact won’t. We all want to have memorable experience. 

The digital transformation is a boon for all businesses to get closer to their audience, build affinity and loyalty. Why just replicate the in-store experience when you can reimagine it and build strong ties with your community? This may be the only way to prosper and flourish. Where there’s an apparent difficulty, there’s an opportunity! 

 

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

 

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Gamification Helps Brands Up Their Game https://www.mediavisioninteractive.com/digital-marketing-2/gamification-helps-brands-up-their-game/ Thu, 29 Oct 2020 12:51:55 +0000 https://www.mediavisioninteractive.com/?p=71434 Gamification: A Catalyst For Growth   Ever heard of the term “gamification” before? Well if not, that’s great news because it’s a powerful tool you can incorporate into your marketing ...

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Gamification: A Catalyst For Growth

 

Ever heard of the term “gamification” before? Well if not, that’s great news because it’s a powerful tool you can incorporate into your marketing recipe. But what is it exactly? It simply refers to the employment of game-like elements in a non-game context. Yes, thank you gaming industry! You may be familiar with the wheel of fortune, quiz, reveal a gift, which are all traditional examples of gamification. The more advanced technology becomes the more unique and engaging the applications are 

The concept is not that new to marketing and brands have used it consistently on websites, social media, and in campaigns. Think of the cosmetics industry with QR codes or even Google with their arcade-like dinosaur game. Similarly, the group Lego has also benefited from adding game elements to their strategy. With the help of Appetite Creative, they launched a fun game where users could choose from different characters to role play in a Legoland environment. The results? An 85% participation rate and an average dwell time of 70 seconds, 4.7 times more than the average according to Crazy Egg. Although gamification has various advantages it commonly helps reach deeper engagement, promote brand awareness, nurture loyalty, and generate sales.

Well, why use it? 

  • Gamificationincreases the average reading time and reduces bounce rates. It sparks interest, anticipation, and excitement, encouraging people to move on to the next steps (take a quiz or scratch for a voucher). If the idea implemented is appealing, chances are good the users will respond to your call to action.
  • It improves the reading experience making it more enjoyable. Seeing the same “text, images, and call-to-action” structure can be boring and game-like elements can spice up this classic recipe.
  • It has a sense of novelty and can help with good-old word of mouth.  
  • It helps you gather data: Imagine using a game to make people subscribe to your newsletter. For subscribers/visitors that haven’t made any purchase, using gamification helps define what challenges they have, what products/serviceare of interest. How? By asking them their preferences via a game. For example, by choosing a particular item for their character/avatar from a selection of products. Your imagination is the limit here 

 Ok, and how?

You’ll need to define a clear plan. Think of what action the gamification intends to solve. Promote a product, subscribe to a newsletter, visit a landing page… If it’s a complex project, you may want to collaborate with a professional for that. 

  • Make it simple and coherent: as it takes seconds to scan info, keep it short and sweet. Don’t use wacky rules!  
  • Clearly explain the task: solve the puzzle, find out your perfect match. 
  • Give a reward: whatever it is, congratulate their efforts with prizes/gifts/incentives 
  • Make it fun: immerse your audience in a playful context and appeal to their emotions! Allow users to share the content and challenge their friends. 
  • Use a dynamic approach: Each step of the gamification content (reveal part of a puzzle, open a new page…) should bring the participants closer to your objective.

 In a nutshell, when used in marketing campaigns, gamification provides new ways of delivering content and strengthen the relationship with your clients/customers. Also, it allows you to achieve goals in a playful and light wayA shift in buying behaviour is initiated and loyalty and affection increase. Individuals want to repeat fun experiences and collect rewards and other types of gifts. Consequently, it has been proven that sales and revenue ultimately grow, not to mention that you will stand out in the crowd. Now is the time to give it a try!  

 

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

 

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LinkedIn: Towards a Rejuvenation and Redesign https://www.mediavisioninteractive.com/awards/linkedin-towards-a-rejuvenation-and-redesign/ Thu, 22 Oct 2020 12:30:44 +0000 https://www.mediavisioninteractive.com/?p=71210 LinkedIn Introduces New “Stories” Tool For A More Authentic Feel   The professional networking platform LinkedIn owned by Microsoft has recently undergone a redesign and added several new features, among which ...

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LinkedIn Introduces New “Stories” Tool For A More Authentic Feel

 

The professional networking platform LinkedIn owned by Microsoft has recently undergone a redesign and added several new features, among which is its own adaptation “story-like” posts.

The stories format was first democratized by Snapchat consequently followed by other leading social media providers, notably, Instagram in 2016. Twitter revealed this March that it was testing a stories tool called Fleets, and Pinterest tested its Story Pins earlier in September.

Similarly, LinkedIn’s new tool will allow members as well as companies to publish photos, short text, and 20-second videos meant to disappear after 24 hours. Posting stories is an easy way to share experiences, insights and to build meaningful relationships. The feature is exclusively available from the LinkedIn mobile app and if you want to give it a try, make sure you’re using the most recent version of the app. Can that become an integral part of brands’ communications strategies? What is certain is the tool is aiming at bridging the gap between brands and their audience. Providing new ways to reach out in a more conversational and interactive way is one of the company’s priorities.

As community and conversations have become crucial to LinkedIn’s development, it seems to be breaking away from just being a career-seeking platform and wishes to bring a much more genuine social network feel to it. Indeed, the story-like feature introduction reflects the efforts to capitalise on the popularity of videos as part of a change in focus towards more visual and animated content. LinkedIn’s dominant position means it can influence how companies communicate to a greater extent than any other platform.

Some other design tweaks will include using a broader range of illustrations and adding animation to icons. The aim is to make everybody feel welcome on the platform, regardless of their professional status. It is clear that some of these new tools intend to humanize work culture to align it with the latest trends.

LinkedIn’s rebuilt its search feature to net in a wider set of parameters. It’s also updating its direct messaging service that will enable video chats with providers like Zoom, Verizon and Microsoft Teams, in an attempt to diversify the way people can connect especially with remote work becoming the norm.

LinkedIn has been conducting tests last months in countries like the Netherlands, UAE, Australia, and France to name a few while rejoicing that “millions” of stories have been shared. Fashion iconic brands like Christian Dior capitalised on the tool by sharing some “behind the scenes” moments from Paris Fashion Week back in September. Others have used it to reveal competition winners, “making of” new products or educational content. We are all curious to see if this will lead to a general trend. What type of content would you use LinkedIn’s stories for? Let’s see what the future brings…

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

 

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MediaVision Shortlisted 6 Times at UK Search Awards 2020 https://www.mediavisioninteractive.com/awards/mediavision-shortlisted-6-times-at-uk-search-awards-2020/ Tue, 20 Oct 2020 08:32:10 +0000 https://www.mediavisioninteractive.com/?p=71165 MediaVision Recognition Continues… Ladies and Gentlemen, we’re delighted to announce that MediaVision has been nominated for not 1, not 2, but 6 awards at the UK Search Awards 2020. How ...

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MediaVision Recognition Continues…

Ladies and Gentlemen, we’re delighted to announce that MediaVision has been nominated for not 1, not 2, but 6 awards at the UK Search Awards 2020. How good it feels to be rewarded for all the hard work!

For those of you who may not know, the UK Search Awards has been celebrating the expertise, talent and achievements of the search industry for over half a decade and is regarded as the premier celebration of SEO, PPC and content marketing in the UK. We’re thrilled to be nominated six times at the prestigious UK Search Awards this year. Every piece of good news counts a whole lot at the moment, and we couldn’t be prouder to see the team’s efforts paying off. We pride ourselves in delivering outstanding and unique work, and on this occasion, we’ve been shortlisted in the following categories:

  •  BEST SMALL INTEGRATED SEARCH AGENCY

The nomination for Best Small Integrated Search Agency is a great recognition of how we’ve gone about growing the agency while maintaining the strong core that makes our culture so strong. Over the past year, we set ambitious targets and set out to achieve them by focusing on stepping up our game in culture, performance and relationship-building with clients, and it paid off when we exceeded all our own targets.

  • BEST USE OF SEARCH REAL ESTATE AND PROPERTY 2 Nominations – MediaVision & Douglas & Gordon: – ‘Tripling Growth in an Uncertain Market’ and MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

Douglas and Gordon asked MediaVision to grow valuation requests by 30%. Using proprietary tech to inform our digital strategy, we managed to increase valuation requests by 83% as Douglas and Gordon capitalised on the market where competitors had dropped out.

  • BEST USE OF SEARCH – B2B (SEO) – MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

When Instant Offices paused paid activity during the pandemic, SEO, Content and Digital PR ramped up activity to make up the shortfall in leads, setting the office space brand up for success when lockdown started to ease.

  • BEST USE OF SEARCH – RETAIL / ECOMMERCE (SEO) – MediaVision & A Leading Lingerie Brand – ‘React and Inspire’

MediaVision managed to drive real business impact for a leading lingerie brand while their brand was in decline and a global pandemic drove the economy into a recession. Our client is a leading lingerie brand which also sells nightwear, loungewear and swimwear products. The brand had steadily been declining for the last few years. This was further compounded in late 2018 when they experienced significant drops in organic ranking visibility for high volume and priority search terms across all key categories. Our task was to stem the flow of lost rankings and recover them as quickly as possible, whilst ensuring we were nimble enough to capitalise on changes in the market as they were happening.  

  • BEST USE OF CONTENT MARKETING – MediaVision & Instant Offices – ‘How to sell office space when everyone is working from home’

What Louis, our CEO says:

“It feels great to be nominated for six awards. They are not only a testimony to the quality of our work, but they reflect the constant dedication and passion the team is showing every day and I couldn’t be prouder. We’re equally overjoyed and humbled to be competing against some of the biggest and most talented names in the industry and we will continue to set the bar high to deliver extraordinary results working with ambitious clients”

If you would like to know how we can help your business grow every day, then please Get in touch to find out more about our approach, or view our case studies to see some of the results we’ve been able to achieve with other clients.

 

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How Digital is Changing Consumer Behaviour https://www.mediavisioninteractive.com/digital-marketing-2/how-digital-is-changing-consumer-behaviour/ Thu, 28 May 2020 08:00:30 +0000 http://www.mediavisioninteractive.com/?p=58763 The digital era has and will continue to change social trends, which in turn directly affects consumer behaviour and demands. The change in consumer behaviour can be hard to understand ...

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The digital era has and will continue to change social trends, which in turn directly affects consumer behaviour and demands. The change in consumer behaviour can be hard to understand or even recognise, but brands today need to realise that it is happening and they need to change and adapt their customer service accordingly. The digital consumer has the potential to unsettle current competition as well as new players in any industry.

Changing consumer behaviours can be daunting for brands and can present certain challenges such as an increase in negative publicity. This said, there are also certain constructive opportunities that come with the risks, like the chance to engage with customers who are looking at the overall brand value of the product or service as opposed to just the price tag.

Consumer Behavior 1

  1. SETTING STANDARDS

Customers are no longer comparing brands with their direct competitors, but rather all brands they consume, no matter the industry or product. They are comparing not only the product but a myriad of brand elements such as service, quality, and overall customer satisfaction to name a few. Brands should no longer be focusing on their direct competitors, but instead focusing on how they can be better than the best brands their consumers are using. Modern day consumers are comparing apples with oranges. Fashion brands are now being put up against supermarket chains and insurance companies; if one offers fantastic service, the benchmark it set for the others to meet those standards.

  1. CUSTOMER TOLERANCE

It’s now so much easier for customers to complain about bad service, meaning it’s much harder for brands to satisfy customers’ wants and needs. Customers place a large emphasis on the ease of service, and if this isn’t met they will take to digital media to complain and let others know of their misfortunes. Brands need to accept the fact that customers are less tolerant than they used to be, and they need to act accordingly in order to retain their customer base.

  1. CUSTOMER DIALOGUE

Between social media and customer forums, consumers have the ability to both build and destroy brands. Word of mouth was, and still is, king. Customers have always been led by the opinions of friends and family, but nowadays this is corroborated by social media likes and testimonials. Brand reputations can stand or fall over night, all based on the communication between consumers.

  1. LOYALTY

Customers want value for money and will no longer just accept cheap products and services. Likewise, customers won’t accept overpricing or poor standards of customer service. Brands need to understand that today’s customers are open to brand switching and do not have the same level of loyalty as they once did. Customers demand superiority and are happy to pay for it.

  1. PROMOTION

Consumers no longer trust traditional information channels as they once did, and so consumer opinion and relationships are formed on other, digital based, channels. This has meant a complete shift for brands to jump into digital and embrace conversation with consumers, which was previously reserved for personal comment and opinions. It’s difficult for some brands to keep up with both traditional and digital development, but it’s vital that they do in order to continue successful conversation and promotion with their customer base.

  1. INFORMATION

The digital revolution has provided customers with a far greater knowledge of products and services, meaning that brands no longer decide what information is handed to consumers regarding product knowledge. Consumers are able to access information and opinions within seconds, providing them with enough facts to make informed purchase decisions.

  1. MULTI CHANNEL COMMUNICATIONS

Brands don’t decide which communication methods are best used by consumers. They themselves decide this, based on which channels are used by their friends, family, and influencers alike. Brands need to choose channels based on whether it’ll be suitable for the type of interaction they’re looking for, otherwise the exposure of the interaction to the consumer won’t be profitable.

Consumer Behavior Blog2

A direct and focused approach to customer service is imperative for brands to meet the heightened expectations of service, and to accommodate changing consumer behaviour. This approach will give brands the opportunity to mine insight and intelligence to progressively improve their relationships with consumers.

Need help starting a relationship with your audience online? Chat to one of our social media specialists to help you get started!

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Change Your Facebook Page URL For a Second Time https://www.mediavisioninteractive.com/social-media/change-facebook-business-page-url-a-second-time/ Fri, 15 May 2020 14:26:11 +0000 http://www.mediavisioninteractive.com/?p=61709 When starting a business page, Facebook allows users to select the name of the page and its URL. Unfortunately, if you happen to change your mind or your brand, they ...

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When starting a business page, Facebook allows users to select the name of the page and its URL. Unfortunately, if you happen to change your mind or your brand, they haven’t made it easy to alter that URL – until now. So if you haven’t been happy with the URL of your Facebook page for some time, good news! This June, Facebook gave us a solution!

Back History

If you’re like me, you’ve probably had your brand’s Facebook page for quite some time. If you’ve run into a situation where the name is no longer relevant or you’ve wanted to expand it, you may have changed the name of your page and its URL. Unfortunately, Facebook only allows you to do this once.

For example:

My page used to be facebook.com/boringctchick. I then changed it to facebook.com/bctcblog to match my Twitter handle. This was during a time when I wrote anonymously and didn’t have to give my details out to anyone. However, when I did start working with brands, I found it quite difficult to share the URL at meetups as spelling it out was more complicated than anything! When I decided to change it, I realised I wasn’t able to upgrade my page URL again! ANNOYING!

Changing Your Facebook Business Page URL for a Second Time

Praise be! A few weeks ago Facebook decided to include handles on their Facebook pages. Much like Twitter, it allows you to give out a ‘nickname’ or handle so that users can find your business page more easily. Off the back of this, it now also allows you to change the URL of your page. YIPPEE!!

MediaVision Facebook Page

Simply go to your Facebook page About section and scroll down to Page Info (left menu).

MediaVision Facebook Information

Click on Username and you’ll be able to change your handle and, ultimately, your page URL too. Once you click the edit button, you will be able to change the username, which also changes the page URL.

MediaVision Username Change

Benefits of a Matching Facebook Business Page URL

The URL of your Facebook page will reinforce what your page is about. If you name your page, for example, “Sports for Pets” when your page is actually about Bicycle Tours, then it won’t be consistent. Ensuring your brand name, handle and page URL are all aligned will improve your SEO too. As search algorithms change, their ability to crawl social media sites improves. If the formal content on your page aligns with the brand name, URL and nickname, then this will give your page more consistency and credibility.

Before Changing Your URL and Username

Before you change your URL, remember that it will also affect the handle of the page; not the name of the page, but the ‘nickname’ that is also assigned to the page. Select a username based on what you want the URL to be, but ensure it is relevant, appropriate and easy to share. In the future, this will allow you to simply say, my handle is ‘this’ and the URL will match it.

Go forth and change all those URLs with typos or outdated names. Good luck and enjoy.

If you would like to learn more about our SEO services, we can cover that as well.

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